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Aretha Franklin, watch your back. There's a new hat in town.

Princess Beatrice's oh-no-bow topper at Friday's royal wedding is quickly becoming a royally huge Internet meme. The Philip Treacy creation has landed its own Facebook page (boasting 133,228 "Likes" so far) and a Tumblr blog. And apparently "How can I paste Princess Beatrice's hat on my head?" has become a popular search on Google's U.K. site.

According to a Huffington Post survey, 78.7 percent of you said that the headpiece was truly horrendous, while 21.3 admitted that "No, I've seen worse."

For those of you having nightmares about the choice, the famous milliner says that's not his problem.

"My inspiration was beauty and elegance; it's a 21st century royal wedding," said Treacy told "No, they didn't tell me [what they wanted] because I've known them for a long time and I wanted them to look gorgeous and beautiful. They trusted me to make them. Gorgeous and beautiful can be open to interpretation... I thought they looked gorgeous and beautiful. But no one is crying if anyone didn't."

Treacy designed 36 hats in total for the grand event, the New York Daily News reports, including the blue feathered one worn by Beatrice's sister, Princess Eugenie.

View more Philip Treacy designs in the gallery below:,feedConfig,localizationConfig,entry&id=985638&pid=985637&uts=1298401044

Hats Off to Philip Treacy

Date: June 16, 2008

Event: Knight of the Garter Service at St. George's Chapel

Hat: Black and white hat

Hats Off to Philip Treacy

Date: May 12, 2008

Event: London premiere of Sex & the City

Hat: Green garden-themed hat

Hats Off to Philip Treacy

Date: April 9, 2005

Event: Wedding of Prince Charles to Camilla Parker Bowles

Hat: Wheat-inspired detail

Hats Off to Philip Treacy

Date: January 31, 2010

Event: Grammy Awards

Hat: Silver three-dimensional hat

Hats Off to Philip Treacy

Date: May 17, 2008

Event: Wedding of Peter Philips to Autumn Kelly

Hat: Monarch butterfly hat

Hats Off to Philip Treacy

Date: April 12, 2009

Event: Easter Sunday Church Service at Windsor

Hat: Black hat with red flowers

Hats Off to Philip Treacy

Date: June 17, 2008

Event: Royal Ascot

Hat: White hat with large flower

Hats Off to Philip Treacy

Date: December 15, 2006

Event: The Sovereign's Parade at The Royal Military Academy

Hat: Black hat with ribbon-like detail

Hats Off to Philip Treacy

Date: June 17, 2008

Event: Royal Ascot

Hat: Princess Eugenie (left) royal blue feathered hat; Princess Beatrice (right) white with black feathers

Hats Off to Philip Treacy

Date: May 27, 2010

Event: London Premiere of Sex & the City 2

Hat: High, sheer black headband

Hats Off to Philip Treacy

More Royal Wedding News:

Kate Middleton's Royal Wedding Perfume Revealed

What Happened After the Kiss(es): First Dance, Speeches & More

10 Things You Should Know About Pippa Middleton

Photos: Pippa Middleton Steps Out with Family

Pippa's Glamorous Green Royal Wedding Reception Dress

Kate's Second Royal Wedding Dress for Reception

This Royal Wedding Bridesmaid Is Not Happy

Newlyweds William and Kate Ride Off in Blue Convertible

Queen Elizabeth II Wears Canary Yellow Angela Kelly Design

Poll: Kate's Royal Wedding Makeup

Chelsy Davy Dons Alberta Ferretti to the Wedding

Pippa Middleton's White Hot Royal Wedding Dress

Who's Who in the Royal Wedding Party

Royal Wedding Videos

  • TK

    You can roll crap in sugar and it's still crap.

  • mary ellen

    Some of this designer's hats are great. He must have it in for Beatrice since this is the second horrendous creation made for her.

  • Karol

    I believe he just plain does not like women! He does his best to make them (for the most part) look ridiculous!!

  • cathy

    it's not a's a forehead cover...I don't "get"it!

  • P A

    The hats for either girl may not have been the best, but neither were the outfits. Both girls looked 'stuffed' into their clothes and I blame that on the designers and dressers of the girls. TV always adds unflattering weight. However, what I most objected to was their makeup. Looked like it was applied by a raccoon or a mad Panda bear. Whomever dressed and applied their makeup, must have truly disliked them. Or just wanted them to be made fun of.

  • Txgator15

    Not trying to start anything but when I look at those two I think they look like they easily could be spoiled rotten. Are they the wicked step-sisters? ;)

    P.S. about the hats....yikes...

  • 6 Comments / 1 Pages

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