"We might speak the same language, but clearly Brits and Americans have very different opinions when it comes to the wedding of the decade," Carla Bevan, Editor in Chief of MyDaily.co.uk said. "Women in Britain might want a wardrobe fit for a princess, but certainly don't fancy the lifestyle that comes with it. Mind you, love or loathe the hype that's going alongside the royal nuptials, we've certainly all got an opinion on the big day, whichever side of the Atlantic we live."
Of the 1 in 10 women who did admit to feeling a little envious of Kate, her wealth was seen as the most desirable (27%) -- even more sought after than the fact she has a prince-in-waiting (20%). Plus, the U.K. survey finds that only 43% of British folks feel she's worthy of becoming their future Queen.
But, perhaps most importantly, she wins fashion points for her style. Nearly twice as many women would choose to buy outfits worn by Kate Middleton (23%) than that other sartorial icon of the same name, Kate Moss (12%).
And when it comes to the look of her wedding dress, there's a definite generation gap in the U.S. Older boomers (ages 55+) favor a lace sheath because it's a classic, romantic fabric (40%); Gen Xers (ages 32-44) would like to see the bride wear an A-line gown covered in crystals and rhinestones (36%); and Millennials (ages 18-31) are split between a princess ball gown (33%) and a lace sheath (30%).
As for keeping up with the royal wedding details, almost half (44%) of American women are following the coverage. While boomers (age 45+) prefer TV reports to the web (58% vs. 24%), the reverse is true for millennials (ages 18-31), who get their William and Kate news online (49% vs. 29%).
Results of the AOL Study are from an online survey fielded by AOL on March 4 - 7, 2011 to an Internet population sample of 514 women, ages 18+. Margin of error is +/- 5%. Results of the MyDaily.co.uk and YouGov are from fieldwork undertaken between 30th March - 1st April 2011. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+). All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1999 adults.
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