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Jennifer Lopez Gucci ad Jennifer Lopez and her two-year-old twins, Max and Emme, are the stars of Gucci's new campaign for its children's collection. Shot in Malibu by photographers Mert Alas and Marcus Piggott, the family-friendly ads show mama J.Lo rocking tousled beach waves and some glam printed tunics while daughter Emme and son Max play on the beach in their Gucci gear. "It's the first time I have worked with my kids in that way," Lopez tells Us Weekly. "It was a totally special experience."

Jennifer Lopez for Gucci Lopez tells the magazine her daughter is already a budding fashionista.

"Emme picks out her own outfits and likes to sleep in her princess dress," she says.

And her son? "It's hard to get Max dressed. He prefers to run around the house with no clothes on."

As we've previously reported, the Gucci kids line -- set to debut in November -- will include apparel, footwear, accessories and leather goods for newborns to children age 8.

And to kick things off, Gucci is making a donation to UNICEF's Schools for Africa initiative in honor of the launch.

"It's exactly why I'm excited to be a part of this," Lopez says. "Now there are two Gucci spokesbabies for a beautiful cause!"

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  • Deb

    Sorry. I think her kids are ugly, they look just like her husband.

  • Bev

    She looks like a person posing for a sex ad. To the person that doesn't know what Motherly looks like = how sad. Her kids are not bad looking for not gorgeous like one poster said either. If this is a girl and a boy I can't tell what is what. She not only is showing no attention to them but if you notice they aren't paying any attention to her either. Maybe because she is never around and they know the nanny more than her.

  • TellItLikeItIs

    Frankly, those are two plain looking kids. Nothing special about them and they look more like their ugly dad than anyone else. And I agree with the posters that the kids look like props around her and she looks like she is selling sex. Definitely not a family picture!

  • Julie

    Did the kids leave their cans of spray paint at home?

  • Julie

    Her sexy look and having the kids in the picture do not mix. Also, if they had taken the picture of her back side, they would have had to use a wide lens.

  • rock

    The kids look like props or accessories in these photos. Ok now J were doing the fierce look here while your kids did not know what was going on...You were not even looking at them or smiling.I could hardly see their face/s...You carried them like you Gucci big hand bags.WTF?,girl...

  • jayson

    Looks like desperate Jen, is putting her kids out there to support her diva ways, since her "career" has gone DOWNHILL for sure, never understood anyone who ever said she had talent! She has a talent for choosing the best stylist maybe, but thats where any talents ends. AI has jumped the shark with this one! Everyone i know that watched AI will not watch it anymore, unless Jen replaced Ryan, now thats a winner!

  • Cina

    Very bad choice of a picture for a family oriented photo "children’s clothing line" She got the wrong look on her face, wrong posture, and I can’t feel any family love from it. Hate both pictures bad photographer. I totally agree with everyone else, we need to help your own country first so many poor and homeless people… Her children are innocent so please don’t use hash word with then. They are beautiful.

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