But when February 12th rolled around, I was in for a big surprise. I stopped by Robert Verdi's sprawling event space to chat about the celebrity stylist's new show (aptly named The Robert Verdi Show). I had all but forgotten it was my birthday when Verdi suddenly approached me with a candle (stuck into a macaron -- my favorite!) singing Happy Birthday. How sweet is that?
I quickly forgot about any glum feelings and spent the next 30 minutes hanging out at Verdi's stylish oasis, where a sampling of brands hand-picked by Verdi were on display for celebrities and fashion VIPs to try on. From Carerra sunglasses to Rock & Republic jeans to a cool (affordable!) new art site called 20x200, there was plenty to keep guests busy during their fashion week downtime.
Verdi and I took a seat to catch up about his new show, which airs on Logo. To give you a little context, I've been following Verdi's career since he was on a local access TV station called the Metro Channel (now defunct). From there, Verdi jumped to Discovery, to E!, to TV Land, ultimately landing at Logo with his very own show.
"When did you realize you wanted your own show?" I asked.
"I actually don't want my own show, I want my own network," Verdi said.
"Rather than do a makeover show or a show that was about my real life, this is about my very real fake life," Verdi continued. "The idea is to combine improv with reality."
So what exactly happens in a typical episode?
"I would be pitching ideas that are completely unreasonable to people that I know or don't know. All the ideas are things that I really do want to do... I want my own diet craze, I want my own royal wedding, I want my own cartoon character. Because I do want those things," Verdi says.
The comedy comes in how he pitches them. Usually, it's with a straight face to an unsuspecting victim who has no idea what to make of his request.
Verdi calls upon his celebrity friends to keep things interesting. When I asked which stars would appear in the series, he said, "Eva Longoria, Kathy Griffin, Ana Ortiz, Jonathan Adler, Bethenny Frankel." Sounds like a fun line up to me!
Will The Robert Verdi Show lead to a bigger, network-level brand for Verdi?
"We're starting to transition into personality networks, Oprah being the first one to have the OWN network. I firmly believe in television, there are going to be really niche genres, even more niche than they are now. I do believe that there will be a Robert Verdi network one day. I don't care if people think I'm nuts!"